At Decorque we offer uniquely designed, digitally printed cards as part of our range, the designs of which are reflected throughout our decorative home accessories collection. Increasingly I am being asked to design more for special occasions. Like most designers I have numerous designs in my head waiting to come to life, but I need to keep anything new within the existing Decorque design look, to be visually part of the collection. Using existing designs is the key, and has endless possibilities.
Cards now can be sent to celebrate, congratulate, or express sympathy. Congratulations can be for a new job, passing exams, driving test or moving home. As a small business producing cards it is impossible to cover all, so being able to adapt and bring a fresh look to existing ideas in a short space of time is essential.
Not wanting to go into full production, and keep the special requests, special, I have found a way of producing the cards in a handmade way. Most of these I can print, die-cut, mount and embellish myself at home. Not having to produce them in great numbers gives the customer something very special too. In my opinion a beautiful card lovingly created will mean more to the recipient, knowing time has been taken to make their day!
A card for a Wedding or Golden Anniversary has to be something to be treasured, as these are the cards that are kept as mementos in boxes lovingly tied with ribbon. With this in mind, I have chosen the three-tier cake as a simple recognisable image for all such occasions, it lends itself well to incorporating decoration and pattern. Also I use a simple heart shape to cater for any text required. This adaptable combination allows the design to be flexible in colour and typography, so it is instantly ready to use. The Bride and Groom Wedding, Golden Wedding and Anniversary cards all reflect elements of our designs in the collection. Just making changes in colour, pattern and adding distinctive glass jewels can easily produce two or three very different cards without too much work. Many customers shop by colour as they instinctively know in most cases the colour preference of the person they are buying for. Therefore I find it is wise to have some designs in several colours, as they may love the design but not the colour.
Another handcrafted card inspired by an existing design from the collection is the Pink Rose and Bird, started as a True Love card for Valentines Day, but I altered it easily with text for Mother's Day and later re-coloured it to work as a Birthday card.
Invitation cards are definitely part of the stationery range that we may need to personalise for a specific occasion. My example is for an evening event, a double celebration of a special Anniversary and Birthday combined. The Imagination in Time art print was my obvious choice to adapt as it related to the theme of time. As you can see I used the clocks to show the timing of the event and the birds carry the banners with the details of Anniversary and Birthday. This versatile design allows for the text and time to be altered for future events. The black background is to show an evening event but a lighter version could change its character for a daytime occasion instead.
Designing and making cards is a delight, and even today with all the available technology, cards have never gone out of fashion. Knowing the pleasure it still brings to receive a card, giving that extra personal touch to my card collection, makes it so worthwhile.
Guest Blogger Biography:
'An Insight into designing and extending your card collection' was written for Card & Gift Blog by Lesley Stevens, Head Designer at Decorque.
Decorque is a family-run business based in Oxford; specialising in decorative home accessories and unique cards and gifts. Decorque love colour and pattern, and seek to bring a creative touch into your home through their products. They also run a successful creative blog where they share likes and loves across all design topics.
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